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Kit — the email platform formerly known as ConvertKit — is one of the most popular newsletter tools for creators: bloggers, YouTubers, podcasters, coaches and anyone selling digital products. In this review we break down Kit’s plans and prices, its key features, its strengths and weaknesses, and who should (and shouldn’t) use it. Prices below were checked in October 2026; always confirm on Kit’s official pricing page.
Quick verdict
Kit is one of the best email platforms for creators who want to grow an audience and sell digital products. Its free plan is unusually generous (up to 10,000 subscribers), its automations are easy to build, and its tag-based subscriber system is flexible. It’s less suited to ecommerce stores or businesses that need heavily designed, image-rich email campaigns.
- Best for: bloggers, newsletter writers, YouTubers, course creators
- Free plan: up to 10,000 subscribers
- Paid plans: from about $39/month (Creator, 1,000 subscribers)
What is Kit?
Kit is an email marketing platform built specifically for creators. ConvertKit rebranded to Kit in 2024. Instead of focusing on fancy email designs, Kit focuses on helping you capture subscribers, send them the right emails automatically, and earn money with paid newsletters and digital products.
Kit pricing (2026)
| Plan | 1,000 subscribers | 10,000 subscribers | Best for |
|---|---|---|---|
| Newsletter (Free) | $0 | $0 | Getting started |
| Creator | ~$39/mo | ~$139/mo | Growing creators who need automations |
| Creator Pro | ~$79/mo | ~$189/mo | Established creators and teams |
Paying annually gives you roughly two months free. Prices increase as your subscriber count grows.
What each plan includes
- Newsletter (Free): unlimited emails, forms and landing pages, 1 automation and 1 email sequence, sell digital products, Kit branding on emails.
- Creator: unlimited automations and sequences, integrations, 2 team members, remove Kit branding, free migration help, the creator Recommendations network and RSS-to-email.
- Creator Pro: everything in Creator plus advanced reporting, a newsletter referral program, advanced A/B testing, Facebook Custom Audiences sync, unlimited team members and priority support.
Key features
Landing pages and forms
You can build sign-up forms and simple landing pages without a website, which is great when you are just starting out. Templates are clean and mobile-friendly.
Tags instead of separate lists
Kit keeps all subscribers in one list and organizes them with tags and segments. That avoids paying twice for the same person on multiple lists and makes it easy to send targeted emails.
Visual automations
The visual automation builder lets you create welcome sequences, lead-magnet delivery and launch funnels with simple “if this, then that” logic. It’s one of the easiest automation builders on the market.
Selling digital products and paid newsletters
You can sell ebooks, presets, templates, coaching and paid newsletter subscriptions directly from Kit, with payments processed through Stripe. Kit charges a transaction fee on these sales in addition to Stripe’s processing fee — check the current rates on Kit’s site.
Creator Network and Recommendations
Kit’s Recommendations feature lets creators recommend each other’s newsletters at sign-up, which can be a meaningful source of free subscriber growth.
Pros and cons
Pros
- Very generous free plan (up to 10,000 subscribers)
- Easy, powerful visual automations
- Flexible tag-based subscriber management
- Built-in digital product and paid newsletter sales
- Recommendation network for organic growth
- Free migration help on paid plans
Cons
- Gets expensive as your list grows
- Email designs are intentionally simple — not ideal for image-heavy promotions
- Limited ecommerce features compared with Klaviyo or Shopify Email
- Only one automation on the free plan
Kit vs. alternatives
- Kit vs. Brevo: Brevo is usually cheaper for large lists because it charges by emails sent rather than contacts. Kit is easier for creator-style automations. Read our Brevo vs Kit comparison.
- Kit vs. Mailchimp: Mailchimp has more design options; Kit has better creator tools and a bigger free plan.
- Kit vs. beehiiv: beehiiv focuses on newsletter publishing and ad monetization; Kit is stronger for automations and product sales.
Who should use Kit?
Choose Kit if you are a creator building an audience, you want to sell digital products or a paid newsletter, and you value simple, effective automations over fancy design.
Look elsewhere if you run an online store with lots of products, or you need highly designed promotional emails on a tight budget.
FAQ
Is Kit free?
Yes. The Newsletter plan is free for up to 10,000 subscribers, with unlimited emails, but it is limited to one automation and one sequence.
Is Kit the same as ConvertKit?
Yes. ConvertKit rebranded as Kit in 2024. The product and team are the same.
Can I move my list from another platform?
Yes. Paid plans include free migration help, and you can import subscribers via CSV at any time.
Final verdict
Kit remains one of the best email platforms for creators. Start on the free plan, build your list, and upgrade to Creator when you need more automations. If your list grows very large or you run an ecommerce store, compare it with Brevo before you commit.