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Brevo and Kit are two of the most popular email marketing platforms, but they are built for different people. Brevo is an all-in-one marketing suite that charges by the number of emails you send. Kit is a creator-focused platform that charges by the number of subscribers. In this comparison we look at pricing, features, ease of use and who each one is best for. Prices were checked in October 2026 — always confirm on each official site.
Quick verdict
- Choose Brevo if you have a large contact list, send occasional campaigns, want SMS/WhatsApp and transactional emails, or need the lowest cost per contact.
- Choose Kit if you are a creator (blogger, YouTuber, course seller) who wants easy automations, a big free plan and built-in digital product sales.
Brevo vs Kit at a glance
| Brevo | Kit | |
|---|---|---|
| Pricing model | By emails sent per month | By number of subscribers |
| Free plan | Unlimited contacts, 300 emails/day | Up to 10,000 subscribers, unlimited emails |
| Entry paid plan | Starter from ~$9/mo | Creator from ~$39/mo (1,000 subs) |
| Automations | Standard plan and up (from ~$18/mo) | Unlimited on Creator; 1 on free |
| Email design | Drag-and-drop with many templates | Simple, text-focused templates |
| SMS / WhatsApp | Yes (pay as you go) | No |
| Transactional email | Yes | No |
| Sell digital products | No (needs integrations) | Yes, built in |
| Best for | Small businesses, ecommerce, large lists | Creators and newsletters |
Pricing compared
Brevo pricing
- Free: unlimited contacts, up to 300 emails per day
- Starter: from about $9/month, no daily sending limit (Brevo branding removal costs extra)
- Standard: from about $18/month — adds marketing automation, A/B testing and landing pages
- Professional: from about $499/month for high-volume senders
- Enterprise: custom pricing
Because Brevo charges by email volume, not contacts, it can be dramatically cheaper if you have a big list but email it only a few times a month.
Kit pricing
- Newsletter (Free): up to 10,000 subscribers, unlimited emails, 1 automation
- Creator: about $39/month at 1,000 subscribers (~$139 at 10,000)
- Creator Pro: about $79/month at 1,000 subscribers (~$189 at 10,000)
Kit becomes more expensive as your subscriber count grows, but its free plan is one of the most generous available for list size.
Example: 10,000 contacts, 4 emails per month
That’s about 40,000 emails per month. On Brevo, you’d need a paid plan sized to your monthly volume (well under $100/month at typical rates). On Kit’s Creator plan, the same list costs around $139/month. On the other hand, if you only need one automation, Kit’s free plan would cost you nothing at that size.
Features compared
Automation
Both offer visual automation builders. Kit’s is simpler and built around creator workflows like lead magnets and launch sequences. Brevo’s is broader, with triggers for website behavior, ecommerce events and multi-channel messages (email, SMS, WhatsApp), but automation requires the Standard plan or higher.
Email design
Brevo offers a full drag-and-drop editor and a large template library, ideal for promotional emails with images and product blocks. Kit intentionally keeps designs minimal because plain, personal emails tend to perform well for creators.
Audience management
Kit uses one list organized with tags and segments. Brevo uses lists plus segments and a built-in CRM for tracking deals and contacts — useful for small businesses.
Monetization
Kit lets you sell digital products, paid newsletters and tips directly. Brevo doesn’t sell products itself, but it integrates with ecommerce platforms like Shopify and WooCommerce.
Pros and cons
Brevo
- ✅ Very affordable for large lists
- ✅ Email, SMS, WhatsApp, CRM and transactional emails in one place
- ✅ Unlimited contacts on all plans
- ❌ Free plan capped at 300 emails/day
- ❌ Automation and landing pages need the Standard plan
- ❌ Branding removal costs extra on Starter
Kit
- ✅ Generous free plan (10,000 subscribers)
- ✅ Easiest automations for creators
- ✅ Built-in digital product and paid newsletter sales
- ❌ Expensive at large list sizes
- ❌ Minimal design options
- ❌ No SMS or transactional email
Which one should you choose?
Pick Brevo if you run a small business or online store, have (or expect) a large contact list, want SMS and transactional emails, or need to keep costs low.
Pick Kit if you are a creator building an audience around content, you want easy automations, and you plan to sell digital products or a paid newsletter.
Both have free plans, so the best approach is to start free with the one that matches your business model. Read our full Kit review for more detail.
FAQ
Is Brevo cheaper than Kit?
Usually yes, especially for large lists, because Brevo charges by emails sent rather than by contacts.
Which is easier to use?
Kit is generally easier for beginners and creators. Brevo has more features, which means a slightly longer learning curve.
Can I switch later?
Yes. Both let you export and import contacts via CSV, and Kit offers free migration help on paid plans.